Social Media Marketer
We are seeking a dynamic and experienced Social Media Marketer to join our team and play a pivotal role in enhancing our brand presence across various digital platforms. The ideal candidate will be a creative and strategic thinker with a proven track record of driving engagement and growth through social media channels.
Job Description/Requirements
Responsibilities:
● Content Strategy and Calendar Management:
○ Develop and manage a comprehensive content/editorial calendar to ensure a consistent flow of engaging content.
○ Collaborate with content creators to generate high-quality content aligned with relevant keywords and industry trends.
● Search Engine Optimization (SEO):
○ Monitor and enhance organic search engine performance, setting goals based on metrics such as clickthrough rates, traffic, and conversions.
○ Implement strategies to improve the company's visibility in search engine results.
● Email Marketing:
○ Manage and execute various email campaigns, including template design, calls-to-action, and content for quarterly sends.
○ Craft compelling product content to communicate the benefits of our offerings.
● Lead Generation and Collaboration:
○ Share lead details with the sales team for further action and maintain open communication to align marketing efforts with sales goals.
○ Collaborate with the sales team to ensure a consistent brand voice and message across all paid programs.
● Paid Campaign Management:
○ Develop and execute strategies for all paid campaigns, ensuring optimal setup and performance.
○ Analyze campaign data to refine and optimize future campaigns.
● Social Media Management:
○ Build and manage the company's social media profiles and presence on key platforms such as Instagram, LinkedIn, and Pinterest.
○ Create and curate engaging content to foster community engagement and brand loyalty.
Qualifications:
• Diploma in a marketing related course
• Proven experience in social media marketing and digital marketing.
• Strong understanding of SEO principles and best practices.
• Proficient in email marketing tools and strategies.
• Experience in managing paid advertising campaigns.
• Excellent communication and collaboration skills.
• Creative mindset with the ability to think strategically.
If you're passionate about leveraging social media to drive brand success and have the skills to implement innovative marketing strategies, we invite you to apply and be a key player in our digital marketing team.
