Corporate Affairs Officer (Digital Media)
Indigenous Kenyans were barred by law from growing tea until the dawn of independence when the legislation was repealed for the indigenous people to commence on tea growing. In 1960, the colonial government created the Special Crops Development Authority (SCDA) to promote growing of tea by Africans under the auspices of the ministry of Agriculture. After Independence , Kenya Tea Development Authority was formed through legal notice No.42 of 1964 and took over the liabilities and functions of the SCDA to promote and foster the growing of tea in small farms, which were previously said to be unviable in view of the expertise and costs required, as witnessed in the plantation sector. Since then the growing of tea by the small-scale sub-sector in Kenya has carved a niche for itself in the global tea trade. Kenya Tea Development Agency Limited was incorporated on 15th June 2000 as a private company under (CAP 486) of the laws of Kenya, becoming one of the largest private tea management agencies. The Agency currently manages 67 factories in the small-scale tea sub-sector in Kenya
Position scope
Reporting to the Corporate Affairs Manager, the successful candidate will be responsible for coordinating production of content for the entire digital media strategy, including the coordination and production of all content (text, photos, graphics and videos) for social media platforms, websites and online publications.
Key Responsibilities
- Implementing the social media strategy for KTDA;
- Maintaining a consistent look and feel throughout the company’s websites;
- Tracking, reporting and giving feedback on site metrics, especially on social media;
- Developing and managing content for the company’s digital media platforms, including the websites;
- Designing and managing all the company’s digital platforms, including online publications (Facebook, Twitter, LinkedIn, YouTube, Flickr, etc);
- Developing the digital platforms as integral parts of the Group’s internal and external communication as well as forums for employee and customer feedback;
- Working with Corporate Affairs team to integrate the Group’s activities with the digital media platforms, especially with respect to communication, customer relations, corporate events, marketing and enhancing the corporate image;
- Participating in formulation of strategies for the company corporate communication with its publics, both internally and externally;
- Designing corporate presentations to ensure brand consistency and quality;
- Providing editorial support to the communications team;
- Providing content for internal and external publications;
- Editing corporate photos and videos;
- Managing the KTDA internet and intranet;
- Managing and publicizing corporate events;
- Writing speeches and reports;
- Responding to media queries;
- Providing timely information to the media;
- Perform any other duties as assigned from time to time.
Qualifications/Skills/Experience
The ideal candidate must possess the following qualifications and competencies: –
- Bachelor’s degree in Communication, Journalism, information Science or a related field;
- Four (4) years of experience in a similar position and solid experience in managing dynamic websites and knowledge of digital trends;
- Sound understanding of writing for the web and engaging online audiences;
- Excellent editorial, communication and organizational skills;
- Wide knowledge of a range of web applications and social media platforms;
- Abilities with content management systems, image-editing software, Windows or Macintosh;
- Ability to manage multiple projects in a fast-paced, deadline-driven environment;
- Experience of external and internal communications in a busy environment;
- Must demonstrate high integrity and ethical practice;
- Must be a flexible person, who is willing to learn and able to work flexible hours to achieve goals.
